Pricing your home is more than just completing a Comparative Market Analysis (CMA).  It is both a science and an art.  Both of which I will employ to ensure that we price your home accordingly.  As I’ve mentioned before arguably the two most import components of selling your home are price and exposure.

My goal is to help you sell your house and not to test the market.  It’s critical that we are confident in the price that we establish such that we won’t need to change it unless we have experienced a sudden change in the market or condition of the home in which we need to adjust quickly and accordingly, or in order to strategically execute a plan to achieve a short sale or some other non traditional transaction .


Each strategy and plan to sell your home will be determined uniquely based on your home and it’s specific location along the state road 54 and 56 corridors.  In general the process will be as follows.

First, we’ll first consider the direction of the market based on data and ask ourselves the questions,

1. Are prices in the area increasing or decreasing?

2. Are there economic factors on the horizon that will affect the perception of the price of our home such as the traffic on state road 54/56 or affect buyers purchasing power such as rising interest rates?

Second, we’ll do a CMA by selecting the most appropriate properties in your neighborhood to set our baseline price.  As part of the CMA we’ll ensure that we are adjusting based on the special features of your home as compared to others.  My philosophy in using comparables is to only use properties that have sold within the last year or those that are currently active with contract.  As I indicated, it is not my intention to “test the market”, it’s my intention to help you sell your property.  As a result of different pricing strategies by realtors and without knowing how those pricings have been derived, we posed the risk of over pricing our properties by considering them.  However with that said in few cases when there are not enough recently sold properties in the area I may carefully consider active listings in order to round out our CMA.   

Third, we’ll ten consider your timing, whether or not we need to sell quickly below the average days on market or if we have time for the market to takes it’s course and sell a few days before or after the average days on market.

And finally, we’ll then consider the Psychology of pricing as can be seen here, and identify a price (series) of numbers that will psychologically work we’ll for our potential buyers.  For years retailers have priced products by avoiding round numbers as in 249,999, in years past this may have had the intended psychological effect of looking like a discount, but things have changed and purchasers are infact a bit more savvy.  As more and more buyers are starting their home search online this pricing strategy could have a damaging effect.  For instance, if we price your home at 249,999 qualified buyers may miss your home when they use home search egines.  Your property would not be displayed if the buyer enters 250,000 - 300,000.  We’ll ensure that we avoid these types of mistakes, we’ll also utilize numbers such as 7 and 4 which have shown to be more user friendly than others.   

Evaluate your thoughts

You will solve this

Wed, 03 Mar 2021 06:02:00 +0000

You will move closer to truth and your life will find new benefit in its positive and uplifting power.

Go with what unfolds

Tue, 02 Mar 2021 06:02:00 +0000

Go with whatever unfolds. Invest yourself in the unique beauty of each moment as it comes.

Big impact

Mon, 01 Mar 2021 06:02:00 +0000

Seize every chance to make a small difference, for those differences are what will add up to the big impact you seek.

Detach yourself

Sat, 27 Feb 2021 06:02:00 +0000

Make every day an adventure rather than a chore. Embrace what comes your way instead of being fearful of it or dependent on it.

Energy level

Fri, 26 Feb 2021 06:02:00 +0000

Energy is an essential and defining component of your being. Do all you can to make that energy plentiful and positive.

Reward yourself with responsibility

Thu, 25 Feb 2021 06:02:00 +0000

Nothing will solve your problems until you take responsibility for them. That truth is built more deeply into life than you can imagine.

No greater privilege

Wed, 24 Feb 2021 06:02:00 +0000

Be authentically who you are and embrace fully who you can be. There is no greater privilege and it is yours right now to live.

Make it happen

Tue, 23 Feb 2021 06:02:00 +0000

If all you're doing is waiting, hoping, wishing, or listing your excuses, none of that will get you anywhere. Choose instead to take action.

Don't be so certain

Mon, 22 Feb 2021 06:02:00 +0000

Certainty feels good, yet like anything that feels good, too much certainty is not good. Don't be so certain, and experience more of life's boundless wonder.

Adapting to change

Sat, 20 Feb 2021 06:02:00 +0000

By adapting to life's challenges you position yourself to accept and enjoy life's rewards.

Life's call to action

Fri, 19 Feb 2021 06:02:00 +0000

Achievement is not easy but neither is it complicated. It's a matter of going where you are needed and doing what must be done.

Working on it

Thu, 18 Feb 2021 06:02:00 +0000

You're working on it, and every effort has meaning. You're working on it, discovering again and again how to bring new value to life.

Keep going forward

Wed, 17 Feb 2021 06:02:00 +0000

Enjoy the good feeling of knowing you've made a positive difference. Then devote yourself to generating much more of that feeling.

All the good you can do

Tue, 16 Feb 2021 06:02:00 +0000

Let the good times and the difficult times bring out the best in you. See that each experience is fertile ground for excellence.

Know your purpose

Mon, 15 Feb 2021 06:02:00 +0000

Know your purpose, and you have a solid basis for knowing what to do. You see possibilities that would otherwise be invisible to you.


Cecilio (Tony) Thomas

Exit Prime Realty

20625 Amberfield Drive

Land O Lake, FL 34638


"Together, let's make Pasco County great!"