Pricing your home is more than just completing a Comparative Market Analysis (CMA).  It is both a science and an art.  Both of which I will employ to ensure that we price your home accordingly.  As I’ve mentioned before arguably the two most import components of selling your home are price and exposure.

My goal is to help you sell your house and not to test the market.  It’s critical that we are confident in the price that we establish such that we won’t need to change it unless we have experienced a sudden change in the market or condition of the home in which we need to adjust quickly and accordingly, or in order to strategically execute a plan to achieve a short sale or some other non traditional transaction .


Each strategy and plan to sell your home will be determined uniquely based on your home and it’s specific location along the state road 54 and 56 corridors.  In general the process will be as follows.

First, we’ll first consider the direction of the market based on data and ask ourselves the questions,

1. Are prices in the area increasing or decreasing?

2. Are there economic factors on the horizon that will affect the perception of the price of our home such as the traffic on state road 54/56 or affect buyers purchasing power such as rising interest rates?

Second, we’ll do a CMA by selecting the most appropriate properties in your neighborhood to set our baseline price.  As part of the CMA we’ll ensure that we are adjusting based on the special features of your home as compared to others.  My philosophy in using comparables is to only use properties that have sold within the last year or those that are currently active with contract.  As I indicated, it is not my intention to “test the market”, it’s my intention to help you sell your property.  As a result of different pricing strategies by realtors and without knowing how those pricings have been derived, we posed the risk of over pricing our properties by considering them.  However with that said in few cases when there are not enough recently sold properties in the area I may carefully consider active listings in order to round out our CMA.   

Third, we’ll ten consider your timing, whether or not we need to sell quickly below the average days on market or if we have time for the market to takes it’s course and sell a few days before or after the average days on market.

And finally, we’ll then consider the Psychology of pricing as can be seen here, and identify a price (series) of numbers that will psychologically work we’ll for our potential buyers.  For years retailers have priced products by avoiding round numbers as in 249,999, in years past this may have had the intended psychological effect of looking like a discount, but things have changed and purchasers are infact a bit more savvy.  As more and more buyers are starting their home search online this pricing strategy could have a damaging effect.  For instance, if we price your home at 249,999 qualified buyers may miss your home when they use home search egines.  Your property would not be displayed if the buyer enters 250,000 - 300,000.  We’ll ensure that we avoid these types of mistakes, we’ll also utilize numbers such as 7 and 4 which have shown to be more user friendly than others.   

Evaluate your thoughts

Back up to speed

Mon, 11 Nov 2019 06:02:00 +0000

You had some good momentum, and then it was disrupted. That's okay, because now you will get it back.

Love endures

Sat, 09 Nov 2019 06:02:00 +0000

Love challenges you to live at your highest level. Love connects you with the power and purpose to do so.

Care deeply

Fri, 08 Nov 2019 06:02:00 +0000

Care deeply about what matters, about what you can do. Let all the rest take care of itself.

Put structure to positive use

Thu, 07 Nov 2019 06:02:00 +0000

See if you can put the structures in your life to positive use, and align their power with your best interests.

The work in front of you

Wed, 06 Nov 2019 06:02:00 +0000

Realize that every moment is an opportunity to make a little more progress. And those moments just keep on coming.

Start sooner

Tue, 05 Nov 2019 06:02:00 +0000

Start sooner, and leverage your time instead of rushing to squeeze your efforts into it.

Your own unique success

Mon, 04 Nov 2019 06:02:00 +0000

Don't waste another moment waiting for things to get better. Go ahead, make the most of whatever you have, and act within the situation as it is.

Feel joy

Sat, 02 Nov 2019 05:02:00 +0000

The time to feel joy is always now. Let real joy fill your experience, and let all of life benefit from that joy.

Let life catch up

Fri, 01 Nov 2019 05:02:00 +0000

Let life catch up to you. Don't get so ensnared in chasing what seems important that you forget what's truly important.

Small improvements

Thu, 31 Oct 2019 05:02:00 +0000

What could you do today to make your life tomorrow just a little bit better? What could you do each day to continue that incremental improvement?

Place of power

Wed, 30 Oct 2019 05:02:00 +0000

Put yourself in a place where you can transform problems into opportunities, disappointments into determination.

The time coming your way

Tue, 29 Oct 2019 05:02:00 +0000

Respect the value of the time you have, and that time will serve you well.

The magic

Mon, 28 Oct 2019 05:02:00 +0000

A simple, ordinary moment can feel as wondrous as anything has ever been. Because it is.

Clear reasoning

Sat, 26 Oct 2019 05:02:00 +0000

Before you jump to a conclusion you might regret, pause, calm down, gather your thoughts.

Where life leads

Fri, 25 Oct 2019 05:02:00 +0000

Have the humility, the curiosity, the faith, wonder, and sense of adventure to follow where life leads.


Cecilio (Tony) Thomas

Exit Prime Realty

20625 Amberfield Drive

Land O Lake, FL 34638


"Together, let's make Pasco County great!"