Pricing your home is more than just completing a Comparative Market Analysis (CMA).  It is both a science and an art.  Both of which I will employ to ensure that we price your home accordingly.  As I’ve mentioned before arguably the two most import components of selling your home are price and exposure.

My goal is to help you sell your house and not to test the market.  It’s critical that we are confident in the price that we establish such that we won’t need to change it unless we have experienced a sudden change in the market or condition of the home in which we need to adjust quickly and accordingly, or in order to strategically execute a plan to achieve a short sale or some other non traditional transaction .


Each strategy and plan to sell your home will be determined uniquely based on your home and it’s specific location along the state road 54 and 56 corridors.  In general the process will be as follows.

First, we’ll first consider the direction of the market based on data and ask ourselves the questions,

1. Are prices in the area increasing or decreasing?

2. Are there economic factors on the horizon that will affect the perception of the price of our home such as the traffic on state road 54/56 or affect buyers purchasing power such as rising interest rates?

Second, we’ll do a CMA by selecting the most appropriate properties in your neighborhood to set our baseline price.  As part of the CMA we’ll ensure that we are adjusting based on the special features of your home as compared to others.  My philosophy in using comparables is to only use properties that have sold within the last year or those that are currently active with contract.  As I indicated, it is not my intention to “test the market”, it’s my intention to help you sell your property.  As a result of different pricing strategies by realtors and without knowing how those pricings have been derived, we posed the risk of over pricing our properties by considering them.  However with that said in few cases when there are not enough recently sold properties in the area I may carefully consider active listings in order to round out our CMA.   

Third, we’ll ten consider your timing, whether or not we need to sell quickly below the average days on market or if we have time for the market to takes it’s course and sell a few days before or after the average days on market.

And finally, we’ll then consider the Psychology of pricing as can be seen here, and identify a price (series) of numbers that will psychologically work we’ll for our potential buyers.  For years retailers have priced products by avoiding round numbers as in 249,999, in years past this may have had the intended psychological effect of looking like a discount, but things have changed and purchasers are infact a bit more savvy.  As more and more buyers are starting their home search online this pricing strategy could have a damaging effect.  For instance, if we price your home at 249,999 qualified buyers may miss your home when they use home search egines.  Your property would not be displayed if the buyer enters 250,000 - 300,000.  We’ll ensure that we avoid these types of mistakes, we’ll also utilize numbers such as 7 and 4 which have shown to be more user friendly than others.   

Evaluate your thoughts

Steady diet of challenge

Thu, 28 May 2020 05:02:00 +0000

Just as muscles atrophy from non-use, so do your abilities recede when they are not regularly exercised.

Meaningful positive difference

Wed, 27 May 2020 05:02:00 +0000

Set a small goal, and achieve it. Then immediately set another small goal, and achieve that.

Choose your courage

Tue, 26 May 2020 05:02:00 +0000

Challenges are great, risks are many, and uncertainties abound. Nonetheless, you can move ahead with courage.

Live with optimism

Mon, 25 May 2020 05:02:00 +0000

If you expect life to get better you'll be seen as naive. Yet if history is any indication, you'll also be right.


Sat, 23 May 2020 05:02:00 +0000

Watch, read, listen, learn, apply what you know, and keep the power of knowledge always working for you.

Life's unfairness

Fri, 22 May 2020 05:02:00 +0000

You don't ever have to see life's unfairness as an excuse to hide behind. You can choose instead to see it as a challenge to rise above.

Beyond trying

Thu, 21 May 2020 05:02:00 +0000

What can you pursue that will leave you with no doubts about its worthiness, no doubts about your ability to make it happen?

Loan yourself some energy

Wed, 20 May 2020 05:02:00 +0000

Change the quality of your experience and you'll immediately change the state of your attitude, of your spirit.

New understanding

Tue, 19 May 2020 05:02:00 +0000

Shed your assumptions, let go of your need to prove anything, and allow understanding to grow out of the truth you experience.

Value of your effort

Mon, 18 May 2020 05:02:00 +0000

Be thankful for the experience, however it turned out, and make good use of it.

Face the problem

Sat, 16 May 2020 05:02:00 +0000

Face the problem once and for all, long before it can become much worse.

Life wants to live

Fri, 15 May 2020 05:02:00 +0000

Life wants to live in every way possible, and even in ways that are not. Go ahead, look, listen, imagine, and give life what it wants.

Highest hopes

Thu, 14 May 2020 05:02:00 +0000

Give yourself the courage to do more than just pass the time. Transform the passing moments into lasting value, into richness that shines brightly for all to see.

Opportunities for kindness

Wed, 13 May 2020 05:02:00 +0000

Today you'll encounter numerous opportunities for kindness. To the extent you sieze upon them, everybody wins.

Go forward

Tue, 12 May 2020 05:02:00 +0000

No one knows all the details of what tomorrow will include. And that gives you the opportunity to influence those details in positive and meaningful ways.


Cecilio (Tony) Thomas

Exit Prime Realty

20625 Amberfield Drive

Land O Lake, FL 34638


"Together, let's make Pasco County great!"