Pricing your home is more than just completing a Comparative Market Analysis (CMA).  It is both a science and an art.  Both of which I will employ to ensure that we price your home accordingly.  As I’ve mentioned before arguably the two most import components of selling your home are price and exposure.

My goal is to help you sell your house and not to test the market.  It’s critical that we are confident in the price that we establish such that we won’t need to change it unless we have experienced a sudden change in the market or condition of the home in which we need to adjust quickly and accordingly, or in order to strategically execute a plan to achieve a short sale or some other non traditional transaction .


Each strategy and plan to sell your home will be determined uniquely based on your home and it’s specific location along the state road 54 and 56 corridors.  In general the process will be as follows.

First, we’ll first consider the direction of the market based on data and ask ourselves the questions,

1. Are prices in the area increasing or decreasing?

2. Are there economic factors on the horizon that will affect the perception of the price of our home such as the traffic on state road 54/56 or affect buyers purchasing power such as rising interest rates?

Second, we’ll do a CMA by selecting the most appropriate properties in your neighborhood to set our baseline price.  As part of the CMA we’ll ensure that we are adjusting based on the special features of your home as compared to others.  My philosophy in using comparables is to only use properties that have sold within the last year or those that are currently active with contract.  As I indicated, it is not my intention to “test the market”, it’s my intention to help you sell your property.  As a result of different pricing strategies by realtors and without knowing how those pricings have been derived, we posed the risk of over pricing our properties by considering them.  However with that said in few cases when there are not enough recently sold properties in the area I may carefully consider active listings in order to round out our CMA.   

Third, we’ll ten consider your timing, whether or not we need to sell quickly below the average days on market or if we have time for the market to takes it’s course and sell a few days before or after the average days on market.

And finally, we’ll then consider the Psychology of pricing as can be seen here, and identify a price (series) of numbers that will psychologically work we’ll for our potential buyers.  For years retailers have priced products by avoiding round numbers as in 249,999, in years past this may have had the intended psychological effect of looking like a discount, but things have changed and purchasers are infact a bit more savvy.  As more and more buyers are starting their home search online this pricing strategy could have a damaging effect.  For instance, if we price your home at 249,999 qualified buyers may miss your home when they use home search egines.  Your property would not be displayed if the buyer enters 250,000 - 300,000.  We’ll ensure that we avoid these types of mistakes, we’ll also utilize numbers such as 7 and 4 which have shown to be more user friendly than others.   

Evaluate your thoughts

Sleep on it

Mon, 10 Aug 2020 05:02:00 +0000

Ask yourself a question before you go to bed, and then set the subject aside. In the morning you will have an answer.


Sat, 08 Aug 2020 05:02:00 +0000

Adventure is rich in risk and reward, and that's precisely its point. When you crave adventure what you are craving is life in its most meaningful state.

Miracle of meaning

Fri, 07 Aug 2020 05:02:00 +0000

What you seek will never be found in any scheme or place or thing. For what you seek is who you are, the miracle of meaning that is always there.

Be for what you are for

Thu, 06 Aug 2020 05:02:00 +0000

Raise yourself to a higher level than those who would go against you. Create so much enrichment and affirmation that their negativity is rendered irrelevant.

Enjoy the goodness

Wed, 05 Aug 2020 05:02:00 +0000

You're deeply invested in the life you live. So live it well, and enjoy the goodness that is always with you.

Do your part

Tue, 04 Aug 2020 05:02:00 +0000

Notice the difficulties, the things out of balance, but don't obsess endlessly over them. Instead, focus on what you can do to make things better.

In your hands today

Mon, 03 Aug 2020 05:02:00 +0000

The quality of your future is in your hands today. That's a profound opportunity, one you deserve to fully utilize while you can.

Eager to be proven wrong

Sat, 01 Aug 2020 05:02:00 +0000

Can you open yourself to the possibility that you might not be sufficiently informed? If so, you will right away begin to be better informed.

Flip the negative

Fri, 31 Jul 2020 05:02:00 +0000

You're very familiar with what inspires you to be your best. Make that your focus, and make good, helpful, productive living your outcome.

Into stillness

Thu, 30 Jul 2020 05:02:00 +0000

Arrange yourself into some stillness. And reconnect with the deep, rich reality of your own rare and precious existence.

Be the answer

Wed, 29 Jul 2020 05:02:00 +0000

The best answers to life's problems are not ones that are forced, but ones that are freely chosen and faithfully lived. Be the answer, live the answer.

Day of opportunity

Tue, 28 Jul 2020 05:02:00 +0000

Stand up, stride forward, shake off the doubt and despair, and get yourself on a positive track.

Make a better you

Mon, 27 Jul 2020 05:02:00 +0000

You don't need to wish or wait for a better world. Because right here, right now, you can make a better you.

What still works

Sat, 25 Jul 2020 05:02:00 +0000

You won't solve the problem by dramatically demonstrating how bad it is. Instead, take stock of your resources and put them to good use.

Much value to provide

Fri, 24 Jul 2020 05:02:00 +0000

You have much value to provide for your own life and the lives of others. Do yourself and everyone else a favor, and don't settle for anything less than your best.


Cecilio (Tony) Thomas

Exit Prime Realty

20625 Amberfield Drive

Land O Lake, FL 34638


"Together, let's make Pasco County great!"