Pricing your home is more than just completing a Comparative Market Analysis (CMA).  It is both a science and an art.  Both of which I will employ to ensure that we price your home accordingly.  As I’ve mentioned before arguably the two most import components of selling your home are price and exposure.

My goal is to help you sell your house and not to test the market.  It’s critical that we are confident in the price that we establish such that we won’t need to change it unless we have experienced a sudden change in the market or condition of the home in which we need to adjust quickly and accordingly, or in order to strategically execute a plan to achieve a short sale or some other non traditional transaction .


Each strategy and plan to sell your home will be determined uniquely based on your home and it’s specific location along the state road 54 and 56 corridors.  In general the process will be as follows.

First, we’ll first consider the direction of the market based on data and ask ourselves the questions,

1. Are prices in the area increasing or decreasing?

2. Are there economic factors on the horizon that will affect the perception of the price of our home such as the traffic on state road 54/56 or affect buyers purchasing power such as rising interest rates?

Second, we’ll do a CMA by selecting the most appropriate properties in your neighborhood to set our baseline price.  As part of the CMA we’ll ensure that we are adjusting based on the special features of your home as compared to others.  My philosophy in using comparables is to only use properties that have sold within the last year or those that are currently active with contract.  As I indicated, it is not my intention to “test the market”, it’s my intention to help you sell your property.  As a result of different pricing strategies by realtors and without knowing how those pricings have been derived, we posed the risk of over pricing our properties by considering them.  However with that said in few cases when there are not enough recently sold properties in the area I may carefully consider active listings in order to round out our CMA.   

Third, we’ll ten consider your timing, whether or not we need to sell quickly below the average days on market or if we have time for the market to takes it’s course and sell a few days before or after the average days on market.

And finally, we’ll then consider the Psychology of pricing as can be seen here, and identify a price (series) of numbers that will psychologically work we’ll for our potential buyers.  For years retailers have priced products by avoiding round numbers as in 249,999, in years past this may have had the intended psychological effect of looking like a discount, but things have changed and purchasers are infact a bit more savvy.  As more and more buyers are starting their home search online this pricing strategy could have a damaging effect.  For instance, if we price your home at 249,999 qualified buyers may miss your home when they use home search egines.  Your property would not be displayed if the buyer enters 250,000 - 300,000.  We’ll ensure that we avoid these types of mistakes, we’ll also utilize numbers such as 7 and 4 which have shown to be more user friendly than others.   

Evaluate your thoughts

Start strong

Sat, 18 May 2019 05:02:00 +0000

With your actions, show life how you want it to go. With your persistence, show yourself how purposeful and committed you can be.

Valuable experience

Fri, 17 May 2019 05:02:00 +0000

Look back on yesterday, or last week, or the last six months, and ask yourself this. What could you have done differently to improve your outcomes?

Appreciate your life

Thu, 16 May 2019 05:02:00 +0000

When you consciously appreciate what you have, you make better use of it. Gratitude strengthens your connection to abundance.

Focus on it

Wed, 15 May 2019 05:02:00 +0000

It's ridiculously easy to distract yourself, and extremely foolish. There is great treasure right here, right now, if you'll simply discipline yourself to focus on it.

Make meaning

Tue, 14 May 2019 05:02:00 +0000

The world is a wondrous place, but do not consign yourself to merely watching. Engage with life, give of your genuine self, and make meaning.

Good things take time

Mon, 13 May 2019 05:02:00 +0000

If you push and shove to be the first, what you'll really be is the worst. If you have no patience, you'll experience no real fulfillment.

Modest efforts

Sat, 11 May 2019 05:02:00 +0000

Progress is messy, inconsistent, inconvenient, fraught with uncertainty, and yet even with all that, it's preferable to no progress at all.

Make the problem smaller

Fri, 10 May 2019 05:02:00 +0000

Whatever problem you encounter, don't let it intimidate you. Quickly get to work on it, make it smaller, and keep going until you've put it far behind you.

Life privilege

Thu, 09 May 2019 05:02:00 +0000

Wade out into the cool, flowing stream of existence. Let this day's possibilities invigorate you to the core.

Lost opportunities

Wed, 08 May 2019 05:02:00 +0000

Don't let today's moments deteriorate into tomorrow's lost opportunities. Make good use of the time you have now, while you have it.

Great progress

Tue, 07 May 2019 05:02:00 +0000

Want to make your work a whole lot easier? Stop fighting against the necessity of getting it done.

Where life is at the moment

Mon, 06 May 2019 05:02:00 +0000

This is where life is at the moment, and there is so much richness to be lived. Be fully present for it all.

Act the way you want to feel

Sat, 04 May 2019 05:02:00 +0000

Get yourself on the move, get yourself physically doing something useful, and your frame of mind suddenly improves.

Small improvement

Fri, 03 May 2019 05:02:00 +0000

Your effort has earned you the opportunity to improve on it. Do your work a little bit better each time, and those small improvements add up to big results.

Good things take time

Thu, 02 May 2019 05:02:00 +0000

Have patience, and know that some of the greatest things in life take a long time to fully arrive.


Cecilio (Tony) Thomas

Exit Prime Realty

20625 Amberfield Drive

Land O Lake, FL 34638


"Together, let's make Pasco County great!"