Pricing your home is more than just completing a Comparative Market Analysis (CMA).  It is both a science and an art.  Both of which I will employ to ensure that we price your home accordingly.  As I’ve mentioned before arguably the two most import components of selling your home are price and exposure.

My goal is to help you sell your house and not to test the market.  It’s critical that we are confident in the price that we establish such that we won’t need to change it unless we have experienced a sudden change in the market or condition of the home in which we need to adjust quickly and accordingly, or in order to strategically execute a plan to achieve a short sale or some other non traditional transaction .


Each strategy and plan to sell your home will be determined uniquely based on your home and it’s specific location along the state road 54 and 56 corridors.  In general the process will be as follows.

First, we’ll first consider the direction of the market based on data and ask ourselves the questions,

1. Are prices in the area increasing or decreasing?

2. Are there economic factors on the horizon that will affect the perception of the price of our home such as the traffic on state road 54/56 or affect buyers purchasing power such as rising interest rates?

Second, we’ll do a CMA by selecting the most appropriate properties in your neighborhood to set our baseline price.  As part of the CMA we’ll ensure that we are adjusting based on the special features of your home as compared to others.  My philosophy in using comparables is to only use properties that have sold within the last year or those that are currently active with contract.  As I indicated, it is not my intention to “test the market”, it’s my intention to help you sell your property.  As a result of different pricing strategies by realtors and without knowing how those pricings have been derived, we posed the risk of over pricing our properties by considering them.  However with that said in few cases when there are not enough recently sold properties in the area I may carefully consider active listings in order to round out our CMA.   

Third, we’ll ten consider your timing, whether or not we need to sell quickly below the average days on market or if we have time for the market to takes it’s course and sell a few days before or after the average days on market.

And finally, we’ll then consider the Psychology of pricing as can be seen here, and identify a price (series) of numbers that will psychologically work we’ll for our potential buyers.  For years retailers have priced products by avoiding round numbers as in 249,999, in years past this may have had the intended psychological effect of looking like a discount, but things have changed and purchasers are infact a bit more savvy.  As more and more buyers are starting their home search online this pricing strategy could have a damaging effect.  For instance, if we price your home at 249,999 qualified buyers may miss your home when they use home search egines.  Your property would not be displayed if the buyer enters 250,000 - 300,000.  We’ll ensure that we avoid these types of mistakes, we’ll also utilize numbers such as 7 and 4 which have shown to be more user friendly than others.   

Evaluate your thoughts

Only now

Wed, 26 Feb 2020 06:02:00 +0000

Make the time, do the work, go to the trouble. Today's opportunities are yours right now, and only now.

Your best every time

Tue, 25 Feb 2020 06:02:00 +0000

Give your best every time. No matter what happens later, you've made the smartest choice.

Increasing gratitude

Mon, 24 Feb 2020 06:02:00 +0000

With sufficient gratitude, what once would have appeared as an obstacle snaps clearly into focus as an advantage.

Untapped potential

Sat, 22 Feb 2020 06:02:00 +0000

You're certain you could have done better. So now, discover how much better.

True betterment

Fri, 21 Feb 2020 06:02:00 +0000

Envision true betterment, for yourself, for all, and let your life be its faithful advocate.


Thu, 20 Feb 2020 06:02:00 +0000

You are, literally and undeniably, the product of thousands of the most successful people who ever lived.

Will you?

Wed, 19 Feb 2020 06:02:00 +0000

You've assembled so many excuses, put it off so many times. Even after all that though, you can do it, if you will.

Positive example

Tue, 18 Feb 2020 06:02:00 +0000

Everything you do sets an example. It's in your best interest, and everyone's best interest, to be the most positive example you can be.

Select your experiences

Mon, 17 Feb 2020 06:02:00 +0000

Give value to whatever you're doing by giving sustained focus and care to it. Much of what makes anything in life good is your ability to invest yourself in it.

Unbounded mind

Sat, 15 Feb 2020 06:02:00 +0000

Give your thoughts a taste of freedom, and then let them have their fill.

Get yourself through it

Fri, 14 Feb 2020 06:02:00 +0000

You're not meant to sit around and have all the goodies in life handed to you for free. You know you're a whole lot better than that.

Plenty of great work

Thu, 13 Feb 2020 06:02:00 +0000

The more you talk about what you're going to do, the less you do. Stop talking, start doing.

What are you avoiding?

Wed, 12 Feb 2020 06:02:00 +0000

What if you made yourself take the first step, and what if it wasn't so bad?

Outside the pretenses

Tue, 11 Feb 2020 06:02:00 +0000

Can you let go of what you've been told you need, and discover the true richness you already have?

Prevent regret

Mon, 10 Feb 2020 06:02:00 +0000

Once you allow regret to happen, there's no way to get rid of it. The only way to avoid regret is to prevent it.


Cecilio (Tony) Thomas

Exit Prime Realty

20625 Amberfield Drive

Land O Lake, FL 34638


"Together, let's make Pasco County great!"