Pricing your home is more than just completing a Comparative Market Analysis (CMA).  It is both a science and an art.  Both of which I will employ to ensure that we price your home accordingly.  As I’ve mentioned before arguably the two most import components of selling your home are price and exposure.

My goal is to help you sell your house and not to test the market.  It’s critical that we are confident in the price that we establish such that we won’t need to change it unless we have experienced a sudden change in the market or condition of the home in which we need to adjust quickly and accordingly, or in order to strategically execute a plan to achieve a short sale or some other non traditional transaction .


Each strategy and plan to sell your home will be determined uniquely based on your home and it’s specific location along the state road 54 and 56 corridors.  In general the process will be as follows.

First, we’ll first consider the direction of the market based on data and ask ourselves the questions,

1. Are prices in the area increasing or decreasing?

2. Are there economic factors on the horizon that will affect the perception of the price of our home such as the traffic on state road 54/56 or affect buyers purchasing power such as rising interest rates?

Second, we’ll do a CMA by selecting the most appropriate properties in your neighborhood to set our baseline price.  As part of the CMA we’ll ensure that we are adjusting based on the special features of your home as compared to others.  My philosophy in using comparables is to only use properties that have sold within the last year or those that are currently active with contract.  As I indicated, it is not my intention to “test the market”, it’s my intention to help you sell your property.  As a result of different pricing strategies by realtors and without knowing how those pricings have been derived, we posed the risk of over pricing our properties by considering them.  However with that said in few cases when there are not enough recently sold properties in the area I may carefully consider active listings in order to round out our CMA.   

Third, we’ll ten consider your timing, whether or not we need to sell quickly below the average days on market or if we have time for the market to takes it’s course and sell a few days before or after the average days on market.

And finally, we’ll then consider the Psychology of pricing as can be seen here, and identify a price (series) of numbers that will psychologically work we’ll for our potential buyers.  For years retailers have priced products by avoiding round numbers as in 249,999, in years past this may have had the intended psychological effect of looking like a discount, but things have changed and purchasers are infact a bit more savvy.  As more and more buyers are starting their home search online this pricing strategy could have a damaging effect.  For instance, if we price your home at 249,999 qualified buyers may miss your home when they use home search egines.  Your property would not be displayed if the buyer enters 250,000 - 300,000.  We’ll ensure that we avoid these types of mistakes, we’ll also utilize numbers such as 7 and 4 which have shown to be more user friendly than others.   

Evaluate your thoughts

The best input

Fri, 20 Sep 2019 05:02:00 +0000

You can't make a quality product from inferior raw materials. To achieve the best outcome, start with the highest quality input.

Stronger through every weakness

Thu, 19 Sep 2019 05:02:00 +0000

Let each weakness prompt you to refine, control, improve your behavior. Don't ever allow any of them to justify negative behavior.

Go with what works

Wed, 18 Sep 2019 05:02:00 +0000

Refuse to live at anything less than your highest level. Remind yourself, again and again, to go with what works.

Run to the effort

Tue, 17 Sep 2019 05:02:00 +0000

Run to the effort and jump right into it. Because the effort is worth much more than it could ever cost you.

Hidden opportunities

Mon, 16 Sep 2019 05:02:00 +0000

Cursing your disadvantages won't make them go away. Choose instead to look for how they can, in the long run, work to your advantage.

Get on with life

Sat, 14 Sep 2019 05:02:00 +0000

By a long shot, the person who is hurt most by your bitterness is you. Instead of choosing bitterness, choose to quickly get past it.

Let gratitude lift you up

Fri, 13 Sep 2019 05:02:00 +0000

In every situation, seek to be thankful. And discover how reliably and how profoundly your gratitude will lift you up.

Let your spirit soar

Thu, 12 Sep 2019 05:02:00 +0000

Inject some new, living energy into your life. Make the time, provide the opportunity, to let your spirit soar.

Thoughts into action

Wed, 11 Sep 2019 05:02:00 +0000

Think about what you do, act on what you think, allowing your thoughts and actions to draw great benefit from each other.

Not about you

Tue, 10 Sep 2019 05:02:00 +0000

It's never a good idea to let your ego control your every move.

New season

Mon, 09 Sep 2019 05:02:00 +0000

The hours in this day are here to be lived, to be filled, before they turn into hazy regrets.

Reclaim your momentum

Sat, 07 Sep 2019 05:02:00 +0000

You've put in a lot of work getting to this point. Make all that work count for something by continuing on with it.

Magic of persistence

Fri, 06 Sep 2019 05:02:00 +0000

Keep going, keep going, keep going, and you will get yourself wherever you want to be.

Opportunity of today

Thu, 05 Sep 2019 05:02:00 +0000

Today, you can take every past achievement, disappointment, good moment, and difficult stretch, and put it all to positive use.

Your time for action

Wed, 04 Sep 2019 05:02:00 +0000

See the world as it is, acknowledge what's going on, and make yourself useful. Whatever there is to work with, get to work with it.


Cecilio (Tony) Thomas

Exit Prime Realty

20625 Amberfield Drive

Land O Lake, FL 34638


"Together, let's make Pasco County great!"